Robin emailed, In LinkedIn what is the difference between a post and an article?
LinkedIn is a powerful business tool and publishing valuable content can help expand your professional network.
Posts are for simple short update messages to your followers. They are similar to tweets. To showcase your expertise and expand your network, publish full Articles with rich formatting. Articles become part of your public profile and are shared in follower news feeds. They attract new followers and can be searchable both on and off LinkedIn. High-quality posts may get chosen for enhanced LinkedIn distribution
Bottom line, if you want to show off your expertise & increase your followers, publish quality articles. I’m Francie Black. Do you have a tech question you would like covered on air? Email it to me at firstname.lastname@example.org